How Much Should We Really Think about Audience?

Lately I’ve been writing about food.

I’ve been reflecting on the complicated relationship I’ve had over the years with eating. The way I overate during the summer after my father died when I was twelve, downing box after box of Keebler cookies all those hot afternoons, enough to singlehandedly keep those tree-dwelling elves in business.

As a young adult, I flirted with anorexia. As I grew older, I became frustrated with my incremental weight gain, my predisposition for food-related health issues—cholesterol, blood pressure.

I’ve also been thinking about my haphazard evolution as a cook—my seeming inablility to improve my culinary skills despite decades of daily meal preparations, my tendency to never use a recipe more than once.

During my many years as a college composition instructor, I have advised my students to consider their audience. To whom are they writing as they compose their essays?  What do they need to know about these potential readers in order to make their message meaningful and appealing to them? What style of writing will attract them?

As I look at what I have been writing lately, I can imagine that there are people who have had similar issues with food—eating disorders, weight control problems, lifestyle-related health concerns. Probably some mature women out there have gone through experiences similar to mine.  I’m guessing there are people who have been cooking for themselves and others all their lives but never mastered the culinary basics. Are those people my audience?  Do I have a message that will benefit, inspire, or at least interest them?

A few times I have been surprised by the people who showed interest in my writing—people I wouldn’t have suspected. For instance, at a writing group meeting during which I shared an excerpt from my memoir about my troubled childhood—a description of how my mother had a habit of frequently and over-zealously administering enemas—I was surprised by the person in the group who responded most strongly to my writing. A twenty-one-year-old man who was writing about his misadventures with alcohol and partying, the last person I would have thought would be interested in my subject, said to me, “You have written about an enema in a way that makes it seem beautiful.” That had been my aim, but I wouldn’t have guessed that that young man was my audience.

While I don’t believe that I am wasting their time when I encourage my students to identify their potential reading audience, I think that considerations of audience are not as clearcut as we might assume. We don’t always know for sure whose interest will be sparked by our writing, who might be moved, or entertained, or enlightened by our message. 

As I’ve been writing about my ongoing relationship with food, I have come to realize that, when you write, your first audience is yourself. That idea might seem to be in conflict with standard writing pedagogy, but bear with me. If you find your subject meaningful, if you are invigorated by the writing persona you have adopted, if you are excited by your thoughts and by the words you’re putting on the page, then you’re likely to be doing your absolute best writing.  And good writing, regardless of subject or message, is likely to attract a broad and diverse audience of readers. 

For whom do you write, really?  Yourself, or a perceived audience? When you write in a way that pleases you, do you produce your best writing?

Please share your thoughts.



8 responses to “How Much Should We Really Think about Audience?”

  1. Sproul, Linda D Avatar
    Sproul, Linda D

    Thanks for this inspiring post! When I write, I always try to personalize it for my audience. Each month, I write an opening for the alumni newsletter, and I enjoy considering what they would like to hear about. (I have a bit of an advantage since I’m also an alum!) I try to improve my writing by subscribing to other successful newsletters, and I’m always working on reducing my content to make my point quickly!

    When I first started writing handwritten notes to thank our donors, I kept things sincere, yet extremely professional. As I have built relationships with donors over the years, my writing has become more casual and personalized because now I’m writing to my friends!

    I use way too many exclamation points, and lots of hearts and smiley faces, but I hope the donors can feel how much I care about them. 😊 ❤

    Looking forward to your future posts!

    Liked by 1 person

  2. Thank you for sharing your own sense of audience, Linda! And thank you for reading. I like the kind of focused writing that you do in your role at the university–the newsletter, the personal letter. You always have a definite vision of your audience. I sense, though, that you enjoy the writing and feel good about it.

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  3. I very much write for myself. Really the only time I think of others when I write is when I think “can I make my prose more clear?” All the rest is to impress myself… until I publish, and then when people don’t react the way I react to my own writing, I get disappointed. My primary purpose of writing is to have fun doing it, so I really want to continue writing my stories the way I want to write my stories. I just gotta get over that need for validation after the fact.

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    1. Thanks for responding. I think yours is a good perspective on audience. I have felt so bound up by what will be acceptable and what will be publishable that I have paralyzed myself as a writer. I’m learning to write for myself and to write for my own enjoyment.

      As I’m writing about food, I’m writing things that I would like to read. I’ve read a few published books by food writers recently, and I actually like my own work better than theirs.

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      1. I haven’t read a book about food yet that interested me. Maybe you’ll have the first.

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  4. I love a challenge! Let’s see if I can do it.

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  5. Thanks for asking. I aspire to honesty, clarity, and brevity–in that order. And with total respect for the reader’s time and intelligence. Neither would I water down or blow smoke in pursuit of popularity.

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  6. […] one of my previous posts, “How Much Should We Really Think about Audience?” I questioned the emphasis that composition pedagogy places on our awareness of a reading […]

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